PU? CU? SFH? WTF! Graphics License Terminology Explained!
If you’re on the lookout for some new graphics to use in your printable projects or card making downloads, you may come across some acronyms when reading the licensing information.
There are some acronyms that are fairly commonplace in the crafting industry, and as such graphic design websites often use them without any further explanation.
When I first started doing digital design, this confused the heck out of me!
What does CU4CU and PU mean?
I kept coming across phrases such as PU, CU4CU and SFH and being completely stumped by that they actually meant!
It seemed like every designer resource website I tried used these terms, but they didn’t explain what they actually meant, which was super frustrating!
Unfortunately there are no ‘official’ definitions of these terms. After years of working in the craft industry, I’ve managed to decipher these mysterious codes and have written explanations of each one below.
If in doubt about whether you can use the images, contact the website in question – they should be happy to help you out – after all, you’re a potential customer!
Designer resource & graphics licensing acronyms explained:
PU = Personal Use
You cannot use these graphics on any product that you sell, and you cannot share products that you create with these graphics with anyone else (e.g. you can’t create a card making download which you give away for free).
CU = Commercial Use
You may sell products that you create from these graphics, but customers who buy your product cannot then go on to sell their own products made from your product. For example, you could create a card making download and sell it, but your customers are not allowed to sell handmade cards that they create using your download.
CU / PU = Commercial Use and Personal Use allowed.
CU4CU = Commercial Use for Commercial Use
You may sell products that you create from these graphics, and customers who buy your product can sell products that they create from your product. For example, you could create a card making download and sell it, and your customers are allowed to sell handmade cards that they create using your download.
S4H = Scrap for Hire
S40 = Scrap for Others
A product (e.g. card making download) that you distribute for free (i.e. you don’t sell it)
Have you come across any other acronyms or copyright phrases that you think should be added to this list? Let me know in the comments below!